Why everyone needs a swipe file, and how to create yours

This step by step tutorial explains how and why everyone should have a swipe file.

Remember when you were a kid (or maybe your parents were kids) the word “swipe” was synonymous with the word steal. The word is the same, but the meaning has been re-envisioned by the modern online guru’s to mean, collection of information. As the internet grows and grows it becomes harder and harder to find true information, to find specific instructions. It becomes harder and harder to find exactly what you need, instead of something that is created to promote someone elses agenda.

Your swipe file is the best place for you to put the things that you KNOW you use. The things that you KNOW you want to get back to when you have the time. This is where you put the objects that grab your attention, that touch you the way that you want to reach out to your clients. You aren’t stealing, you are collecting your inspiration!


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